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Goodbye "MapInfo" and "Group 1"

posted by gywright on Friday September 07, @06:00AM   Printer-friendly   Email story  Permalink  Trackback URI  Slashdotthis  Diggthis  Del.icio.us
from the another-resume-keyword-nobody-will-know-in-5-years dept.
GIS The Industry Software
Joe Francica comments from Directions Mag on Pitney Bowes (PBI) decision to eliminate the brand names Mapinfo and Group 1 in favor of a new division called Pitney Bowes Software. Mr Francica laments, "It's made it nearly impossible to distinguish the unique selling proposition of the combined entity that, while as separate companies, positioned themselves in an emerging industry that has enormous upside potential. By sanitizing the new division name they've relinquished any possibility of brand significance." Does brand significance in the relatively small geospatial world mean anything in the relatively large business intelligence world? I guess we know what Pitney Bowes thinks about that. Read their press release of the move here.

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